Blackhat Search Engine Optimisation (SEO) Techniques

How hackers exploit hot trending news stories using blackhat search engine optimisation (SEO) techniques to poison search engine results ??

Often this is with the intention of spreading scareware (also known as fake anti-virus attacks).

In fact, SEO poisoning is one of the major methods of attack that we are seeing being used by online criminals at the moment.
Fraser and Onur in our labs have written an excellent technical paper (PDF) which discusses the problem, and lifts the lid on how the bad guys are using automated kits to do their dirty work for them.


It's a great read. Check it out now.

How to Analysis you website for search engine optimization

  1. If Web page has a "0" Google™ PageRank™. PageRank™ denotes a Website's importance in the eyes of Google™.
  2. Fact: If you are not on the first page of search results, over 60% of Internet users will not find you!
  3. If Title Tag contains too many characters for what we consider a "robot friendly" Web page. The maximum number of characters we recommend for this Tag is 60.
  4. Fact: Alll major search engines including Google, Yahoo!, Scrub The Web, MSN Bing and others utilize Meta Tags! Don't take our word for it
  5. If Meta Description Tag contains too many characters for what we consider a "robot friendly" Web page. The maximum number of characters we recommend for this Tag is 150.
  6. Fact: Having search engine friendly Title and Meta Tags is the most basic step toward search engine optimization (SEO)
  7. For The Meta Keywords Tag. Our recommended maximum number of characters for this tag is 874. Although we would never recommend you use this entire allowance because you may then suffer from keyword saturation.
Myth: "Nobody needs search engine optimization."

Truth: More than 80% of Internet users use search engines to find what they are looking for. Therefore any Website wanting new visitors needs search engine optimization.

Myth: "Submitting to search engines means everyone on the Internet will find you."

Truth: People are not going to find you in search engines just because you submitted to them. If you truly want to capture your fair share and more of search engine traffic, you must optimize your Web pages. SEO plays an important role in your ability to succeed on the Internet.

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