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Google SERPS - Mystery search algorithm gets Speed criteria

Google has announced that it will be adding the site speed or loading time of a website as a criteria for its Site speed as a new criteria ? - www.theprohack.comsearch rankings. this was indicated in Google’s last post in December and now its been formally announced by Amit Singhal, and Matt Cutts – Google's principal search quality team. Site speed as a new parameter reflects “how quickly a site responds to web requests" . This change is has been adopted to make this world a happier place

"Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there,"

Faster websites reduce operating costs, improve user experience and overall make internet a more habitable place. But as there are always two faces of a coin,some webmasters are just not finding site speed a solid idea. What about websites that have advertisements ? they will obviously load slower than websites with no advertisements and with plain html. What about websites with flash content ? Worse even,the Google Adsense and Google Adwords code is known to slow a website. Would that ultimately affect a website’s rankings ?

Google's New Search algorithm - www.theprohack.com

Google has provided a list of free tools to measure speed of a website. Tools like Google Pagespeed,Yahoo’s Yslow are provided to measure website’s speed. Google might use Google toolbar to measure website speed, but is it a reliable measure ? Further, the Google duo commented

“While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.”

Ah well…if this is true, then the current web design as we know it;is dead. Whatever the bets, a new competition of speed is being heralded in coming days.

In the mean time, you can check out the pagespeed addon from here

Google

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Google Search Engine most confusing Boolean operator is OR

The OR operator, represented by the pipe symbol ( | ) or simply the word OR in uppercase letters, instructs Google to locate either one term or another in a query. Although this seems fairly straightforward when considering a simple query such as hacker or “evil cybercriminal,” things can get terribly confusing when you string together a bunch of ANDs and ORs and NOTs.

Let’s take a look at a very complex example.

intext:password | passcode intext:username | userid | user filetype:csv

This example uses advanced operators combined with the OR Boolean to create a query that reads like a sentence written as a polite request.The request asked of Google would read, “Locate all pages that have either password or passcode in the text of the document. From those pages, show me only the pages that contain either the words username, userid, or user in the text of the document. From those pages, only show me documents that are CSV files.” Google doesn’t get confused by the fact that technically those OR symbols break up the query into all sorts of possible interpretations. Google isn’t bothered by the fact that from an algebraic standpoint, your query is syntactically wrong. For the purposes of learning how to create queries, all we need to remember is that Google read our query from left to right.

The previous query can also be submitted as

intext:(password | passcode) intext:(username | userid | user) filetype:csv

This query is infinitely more readable for us humans.

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