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Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts
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Expert Opinion on Internet Marketing

Expert Opinion on Internet Marketing

Internet marketing is growing day by day, so people have a lot of queries in their mind regarding online business marketing. To kill their confusion and make them understand the internet marketing techniques, we have an internet marketing expert “Jaswinder Kaur” who will answer some of the very common queries which the internet marketing beginners have in their mind.

An interview with SEO Expert JaswinderKaur

Firstly JaswinderKaur . Please introduce yourself to the people.

Jaswinder: I am JaswinderKaur. I am a computer engineer and internet marketing expert by profession. I have more than 3 years of experience in Internet marketing.

Ques: What motivated you to choose internet marketing as profession?
From the beginning of my working career, I am in internet marketing field. I choose internet marketing field because internet is the biggest medium of reaching people all around the globe. I love making friends, learning new things and Internet is the best source to do that.

Ques: Is internet marketing your profession or hobby?
Internet marketing is more of a hobby then profession. I always wanted to make my career in a field in which I get a chance to learn new things and at the same time earn good money. And internet marketing is the one field which fulfils my requirements.

Ques: What is your best achievement?
My biggest achievement in my career is when I won the biggest budget project in the history of my company. I made a bid for an internet marketing project. I faced a very stiff competition and cleared more than 8 rounds of interviews to won the project. My management appreciated my efforts and I was happy.

Ques: What do you bring to the table for the company?
My job is to bring good name to my company with my skillful efforts and smart work. I believe in client satisfaction which is the most important goal of my company.

Ques: In your entire work experience, what was the most difficult decision you ever had to make or a traumatic experience you had to go through? And how did you handle it?
I got a very good offer from a client and he was willing to work with me. But my organization was not ready to deal with that client as there was some conflict in the payment method. So I had a long discussion with my management. In the end I took the responsibility by going against the will of my management and started working for the client. I worked very hard for that project and go excellent results. Now he is our best and long term client. He took my tests to check my skills and work experience and that test checked my skills to the par thus making me more confident.

Ques: What do you find are the most difficult decisions to make? And how you handle them?
Frankly speaking, the most difficult decision in internet marketing business is to convince the client while going against the will of the client. Sometimes client want instant results by following the things that are not beneficial for their website. As we are experts, we believe in quality work and the things which are beneficial for the client business promotion. We handle these situations by firstly listening to the client and why he is willing to adopt those methods. By keeping in mind the real motive of the client behind insisting us to follow those methods, we interact with client. In that interaction we tell that there are more beneficial ways to perform the tasks by supporting them with quality examples and previous results.

Ques: What would you do if you got behind schedule with your part of a project?
Firstly we work according to our well planned work schedule. We keep a track of our work timings so that we never stay behind our deadlines. But due to some unavoidable circumstances if we are running behind our schedule then we cover that time gap by working in shifts or overtime to meet the deadlines because our company motto is client satisfaction with quality and timely results.

Ques: What keeps you coming to work besides the pay check?
The most important factors that attract me towards my work are zeal to learn new things. At the same time I am integral part of my team and I understand my responsibility. Result of our work affects the reputation of our organization. Apart from my duty it’s my wish to work with my team to provide excellent results to the client.

Ques: Which is more important: Creativity or Efficiency? Why?
Both these factors have their own importance and it will be unfair to rank one factor higher than the other. Creativity shows how diverse you are in your working skills and for that you will give your best to convert this idea into work and that is what efficiency is all about.

Ques: What would your last boss say about your previous work performance?
Performance varies with the type of work and we love to handle different challenges as it sharpens our skills and makes us more competent. My last boss loved my creative skills and professional approach. He always appreciated my never say die attitude towards the personal as well as professional life.

Ques: what do you prefer hard work or smart work?
Frankly speaking, smart work is more important to me as compared to hard work. You can easily complete a task by working hard but if you want to stand tall among your competitors you have to perform the task smartly.

Ques: What is Online Marketing?
Answer: Online Marketing is an affordable and vast way to approach millions of people all around the globe with few clicks. With the advancement of internet technologies new techniques (social media marketing, PPC, video, banner and email marketing) are emerging every day to market your product on the internet. The best way to promote your business on the internet is to interact with people of your interest and convince them about your business so that they can become your customers. The most important factor is not only to interact but to keep the track of visitors coming to your website so that we can convert them into sales.

Ques: What is the scope of internet marketing?
See internet marketing is growing day by day. Everyday a new challenge is in front of you and you have to face it. You have to stay alert and up to date. Even there is huge amount of money in this field. So as per career prospective internet marketing is one of the best field in the present as well as coming in coming future.

Ques: What do you mean by Offline Marketing ?
As the word “offline” suggest we promote our business without the help of internet or on the print media. It is not as effective as online marketing but still it is very powerful if you want to promote your business locally. For example if we have a website related to sports goods in Washington then we can select a suitable URL(http://www.washingtonsportsgoods.com(this link goes outside odesk.com)) of our website and publish an advertisement in a famous sports magazine and newspaper sections comprising of our website link and a summary so that when someone looks at the advertisement, he/she directly visits our website.
Ques: What is SEO?
Search Engine Optimization. It is the best way to increase the visibility and popularity of our website by altering the results of search engines with the help of various search engine friendly techniques. This alteration of results can be done by either making some effective changes in your website(on-page optimization) like content, image, keyword optimization or by working indirectly on our website(off-page optimization) such as link building and website promotion.

Ques: What is SEM?
“Search Engine Marketing” is a bouquet of techniques used to market your business or to increase the visibility of your website on the internet by the help of various free and paid techniques such as search engine optimization, paid placement, contextual advertising, and paid inclusion.

Ques. What type of link building that you know and what platforms? Please elaborate and explain.
We always prefer one way link building as compare to link exchange. This provides us quality as well as permanent links. The techniques that we use to perform link building are as follows.
• Article creation and submission
• Blog development and maintenance
• Social bookmarking
• Directory and Search Engine submission
• Link Wheel Creation
• Email campaign management and marketing
• Forum commenting and participation on online discussions
• Press releases and classified posting
• RSS feed submissions
• Yahoo Q/A

Ques: Do you have any marketing strategy in mind aside from the list above for a website to have a strong marketability over the net? Please elaborate and explain if there’s any.
The above mentioned techniques are the best one available for any marketing project. The important part is not only to implement those techniques but to keep a track and measure the effectiveness of the techniques that we are applying to improve the quality and quantity of the website results and how significantly we are storing the visitors information to convert them into sales presently as well as in the future.

Ques: what you do in the spare time?
I love reading and interacting with my friends. I love to do some social service as well. I am a fitness freak as well so I love to do yoga and play different sports which keeps me fit both mentally and physically.

Ques: Which technique you think is the best for internet marketing?
Internet marketing is a vast field; everything has its own role and importance. So it will be unfair from my side to say best only to a particular activity. The most important part is not to perform an activity but the method you are following to perform those activities. So performing an activity by ethical manner is more beneficial way as compare to choosing the best technique.

Ques: What are SEO myths people generally face?
There are lots of myths related to SEO, some of the most common myths associated with SEO are SEO has got no scope for future, SEO can be done very easily and use of some keywords can boost your rankings,

Ques: What is the best or challenge or complex project you ever handled?
There are lots of challenging projects which I have handled throughout my career. But a recent one was a real challenge for me as I had to stand against my management to start that project. My management was no willing to do that project. But I was confident that I can do very well in that project. So I convinced my management and did very well on the project. In the end I was more than happy as both my management as well as my client was happy with my performance.

Ques: What is your ambition of life?
My ambition of life is to make my own mark in the field of internet marketing. I am fortunate that I am in a profession which is more of a hobby to me. So I want to be in the top notch of internet marketing field. My dream is to have my own ecommerce company in the next five years.

Ques: which technique you will prefer for online marketing white hat or black hat?
People most often ask me this question, which one is better white hat or black hat and for a business promotion purpose I always suggest to go for white hat as it keeps you running for long time and gives you an extra margin in comparison to your competitors

Ques : How beneficial is social media marketing?
Social media marketing is the most in thing in internet marketing field. You can promote your business without investing lots of money through social media marketing. It is the best way to reach millions of people around the globe and the most important thing is that you interact with them directly and you have the chance to convince them about your business.

Ques: How much effective is video marketing now days?
Video marketing has got lots of importance. It is growing as a tool for internet marketing. The best thing about video marketing is that customers these days love to watch videos as they are more interesting and easy to understand. So you can convey your message very easily to your customers with the help of a video.

Ques: Please give some suggestions to your fans or followers.
Ans: I will suggest my fans and followers to keep themselves updated in the field. Look for regular updates on internet. Try new things. Make sure that you don’t break search engine laws. Try to impress your customers with your skills and not false measures like black hat techniques. Never take internet marketing easily as you can be at the top one day and other day you can fall to rock bottom without even knowing the reason. So be careful while implementing your plans and tricks.

Thanks for sharing your valuable knowledge with us. I am sure this will help our readers in understanding the internet marketing in a better way and with your suggestions they can make their own mark in the field of online marketing. Thanks for your valuable time.

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Jaswinder Kaur

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A to Z Adsense Tips and Tricks

A to Z Adsense Tips and Tricks

Many websites out there are informative and attractive, but the only (and ofcourse the biggest) concern for webmasters is “how to make money with my website”. There are many publisher programs, but the following piece of text will focus on making money with Google Adsense program.

Steps to Increase Google CTR which means more money:

[a]. Strictly adhere to the google Polices and TOS. If you are not aware, here it is
https://www.google.com/adsense/policies?hl=en_US
[b]. Do not alter the Google Adsense code
[c]. Do not ask your friends or visitors to click on your Google ads. Do not offer incentives for users to click on google ads. Don’t label the Google ads with text other than “Sponsored Links” or “Advertisements”
[d]. Do not click on your own ads. Google can find it out easily and if it does, your account will be banned and all your money earned is gone. Do not reload your pages excessively. If you are testing your website layout with Google Adsense, you can try the google adsense preview tool. Google does not account any clicks made in the ads displayed in the preview tool.
[e]. Do not place google ads in pop-up windows, error pages or even empty pages.
[f]. Don’t start a website merely for making money from accidental clicks like “mesothelioma attorney” or “asbestos crisis”. You will never make money out these “made-for-adsense-only” websites. Instead, write on topics what you are passionate about. Don’t waste your money on high-paying adsense keywords lists.
[g]. For short content/articles, CTR(click through rate) is best when ads are placed just above the content
[h]. For long articles, CTR improves if ads are placed somewhere in middle of the content, as visitors read the long content and then they are looking for more resources.
[i]. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads. Statistics say that the 336×280, 300×250 medium rectangle or the 160×600 wide skyscraper works excellent, if you display multiple ad units on a page.
[j]. Reports tell that the following ad format/attributes works best,
border color = background color of your web site
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main content
[k]. Always put ads above the main fold. Just have the following heatmap as a reference before placing your ads on your pages.
http://www.vaughns-1-pagers.com/internet/google-heatmap-2.htm
[l]. Placing images next to ads or above ads does help in attracting user attention, But google does not recommend.
[m]. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
[n]. Request your friends or colleagues to navigate your website, watch their activity, it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas.
[o]. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
[p]. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That’s the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).
[q]. Always select the setting to open Google Adsense search box results in a new browser window, so you won’t lose your visitors. Click the Open search results in a new browser window checkbox and this add target=”google_window” to your form tag.
[r]. Maximum people think the search box is on the top right corner. So you know where to put it.
[s]. Don’t syndicate full content in your RSS. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
[t]. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
[u]. For low CTR pages, try changing titles or adding more content to get better focused ads
[v]. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
[w]. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
[x]. Not everyone has an RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
[y]. Try experimenting until you get highest CTR. Placement of ads depends from site to site. What is good for Yahoo is not best for google. So, try try until you find a good CTR
[z]. Use a Tracking website like Google Analytics or Sitemeter to track your visitors and see what keywords they have been searching and use it to your advantage :)
Happy Money Making Guys :D

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Jaswinder Kaur

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Case Study: Johnnie Walker South Africa email campaigns


Case Study: Johnnie Walker South Africa email campaigns

Johnnie Walker South Africa was looking to increase a specific segment of consumers on its email database. The proposed target group was mainly comprised of South African black male consumers, 18 – 30 years of age with disposable income. The use of viral email campaign/ refer a friend style tactic was chosen as the necessary medium. Although an email campaign is a well used tactic within viral marketing, agency teams and client felt confident due to the beginner to intermediate user level of the list. Connectivity is an issue in South Africa and most on the database would not have been heavily exposed to these types of campaigns.

The creative approach was primarily to appeal to the target market’s connectivity by finding something which would fit into their social value system. Research of the group told us that they were highly social but also aspired towards older, affluent males of the same culture who had made a success of their lives in the new South Africa. This older affluent group was also regarded as Johnnie Walker Black drinkers.

For full article visit @ http://www.seo-smm-smo.com/

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Jaswinder Kaur

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Internet Developments Timeline | The Internet and the World Wide Web

Internet Developments Timeline | The Internet and the World Wide Web

There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media.

The Internet has led to an increasingly connected environment, and the growth of
Internet usage has resulted in declining distribution of traditional media: television,
radio, newspapers and magazines. Marketing in this connected environment and using
that connectivity to market is eMarketing.

eMarketing embraces a wide range of strategies, but what underpins successful

eMarketing is a user-centric and cohesive approach to these strategies.
While the Internet and the World Wide Web have enabled what we call New Media,
the theories that lead to the development of the Internet were being developed from
the 1950s.

For full article visit @ http://www.seo-smm-smo.com/

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Twitter Web Analytics Launched: Track how much traffic Twitter sends to your site

Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.

Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.

The product provides three key benefits:

  • Understand how much your website content is being shared across the Twitter network
  • See the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

    Twitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks. We’re also committed to releasing a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.

SOURCE: dev.twitter.com

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Want More Blog Traffic! Submit Your New Blog Here For Free

When your blog is new the only thing you want is traffic and the most easy, simple, best and successful methods are here mentioned below:
  • Leave a comment at the bottom of this post with your blog’s URL and describe your blog in a short paragraph.
  • Subscribe to my RSS feed (In return, I will help you to boost your traffic).
  • Subscribe to the other blogs’ RSS feeds.
  • Make sure you subscribe to the comments so that you get alerted on every new comment.
  • Do not post as Anonymous user, it will be considered as SPAMMING.
  • Every time a new comment is added, go and visit that blog! Do for others as you would have them do for you.
  • Stumble few posts from your blog.
  • Digg few posts from your blog.
  • Delicious few posts from your blog.
  • Write a post on your own blog about the new blogs you have found and link to them.
  • Write a post on your own blog, link to this post so others can participate and write about the new blogs you have found. Link to them.
Your Participation is must for this to Succeed

If you just submit your link and that all ... then et me clear you that nothing gonna happen.
Spend time visiting the other blogs, commenting and subscribing to their feeds. You will also get some traffic from my readers who have already been blogging for a while.

The more you give, the more you get.

I’d like to encourage my regular readers to spread the link to this post around: This is one of those the-more-the-merrier kinds of things. So please Share this post on Facebook, twitter, myspace, stumble, and bookmark at Delicious

NOTE: My comments are moderated. The following will be deleted or marked as spam
  • Automated blogs or splogs
  • Adult content blogs
  • Content about illegal activities
  • Hate speech
  • Anything that seems suspicious to me
IDEA TAKEN FROM: http://remarkablogger.com

---Do you want to share you views?? Just leave a comment here. you can also drop an email on mail@amarjit.info

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Jaswinder Kaur

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Google New policy change for Backlinks: Reorganizing internal vs. external backlinks

Today we’re making a change to the way we categorize link data in Webmaster Tools. As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your site. Today’s update won’t change your total number of links, but will hopefully present your backlinks in a way that more closely aligns with your idea of which links are actually from your site vs. from other sites.


You can manage many different types of sites in Webmaster Tools: a plain domain name (example.com), a subdomain (www.example.com or cats.example.com), or a domain with a subfolder path (www.example.com/cats/ or www.example.com/users/catlover/). Previously, only links that started with your site’s exact URL would be categorized as internal links: so if you entered www.example.com/users/catlover/ as your site, links from www.example.com/users/catlover/profile.html would be categorized as internal, but links from www.example.com/users/ or www.example.com would be categorized as external links. This also meant that if you entered www.example.com as your site, links from example.com would be considered external because they don’t start with the same URL as your site (they don’t contain www).


Most people think of example.com and www.example.com as the same site these days, so we’re changing it such that now, if you add either example.com or www.example.com as a site, links from both the www and non-www versions of the domain will be categorized as internal links. We’ve also extended this idea to include other subdomains, since many people who own a domain also own its subdomains—so links from cats.example.com or pets.example.com will also be categorized as internal links for www.example.com.

image

If you own a site that’s on a subdomain (such as googlewebmastercentral.blogspot.com) or in a subfolder (www.google.com/support/webmasters/) and don’t own the root domain, you’ll still only see links from URLs starting with that subdomain or subfolder in your internal links, and all others will be categorized as external links. We’ve made a few backend changes so that these numbers should be even more accurate for you.
Note that, if you own a root domain like example.com or www.example.com, your number of external links may appear to go down with this change; this is because, as described above, some of the URLs we were previously classifying as external links will have moved into the internal links report. Your total number of links (internal + external) should not be affected by this change.

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Jaswinder Kaur

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Google SERPS - Mystery search algorithm gets Speed criteria

Google has announced that it will be adding the site speed or loading time of a website as a criteria for its Site speed as a new criteria ? - www.theprohack.comsearch rankings. this was indicated in Google’s last post in December and now its been formally announced by Amit Singhal, and Matt Cutts – Google's principal search quality team. Site speed as a new parameter reflects “how quickly a site responds to web requests" . This change is has been adopted to make this world a happier place

"Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there,"

Faster websites reduce operating costs, improve user experience and overall make internet a more habitable place. But as there are always two faces of a coin,some webmasters are just not finding site speed a solid idea. What about websites that have advertisements ? they will obviously load slower than websites with no advertisements and with plain html. What about websites with flash content ? Worse even,the Google Adsense and Google Adwords code is known to slow a website. Would that ultimately affect a website’s rankings ?

Google's New Search algorithm - www.theprohack.com

Google has provided a list of free tools to measure speed of a website. Tools like Google Pagespeed,Yahoo’s Yslow are provided to measure website’s speed. Google might use Google toolbar to measure website speed, but is it a reliable measure ? Further, the Google duo commented

“While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.”

Ah well…if this is true, then the current web design as we know it;is dead. Whatever the bets, a new competition of speed is being heralded in coming days.

In the mean time, you can check out the pagespeed addon from here

Google

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How To Get Free Backlinks from EDU and GOV sites

In the cyber world, reputation of EDU and GOV domains are quite good and so the backlinks also worth a lot. To get a backlink from such domains are more valuable as compare to any other domain. To get free backlinks the first step is to find blogs and forums on edu or gov sites.

To find an edu blog, search the below team in Google:

site:.edu inurl:blog "post a comment

To find an gov blog, search the below team in Google:

site:.gov inurl:blog "post a comment

To find an edu forum, search the below team in Google:

site:.edu inurl:forum "post a comment

To find an gov forum, search the below team in Google:

site:.gov inurl:forum "post a comment

Now the next step is to get a backlinks. For this all you have to do is post a comment on the blog and forum. This is quite tricky part as you have to be careful before posting you comments. Be sure to post only relevant comments only. DON"T try to spam otherwise your comments will be deleted without any delay. EDU and GOV domains are quite strict towards spamming. Only leave QUALITY comments related to the post.

Show you respect for blog owner and leave sincere comments. It actually adds value. This is a WIN-WIN situation as you will add contents to their blog and in return you will get a free backlink from a reputed website.

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Jaswinder Kaur

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Improve Google Page Rank and Alexa Ranking

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, improve search engine rankings product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks.Google uses Pagerank system and Alexa uses various criteria’s to rank your position in related searches.A proven but little-known way to improve your page rank with Google and your Alexa ranking for new web authors is here for you.

Steps

  1. Build a website. NVU is an easy free WYSIWYG html editor or use a simple blogging platform like blogger,typepad or wordpress.
  2. Make sure that your site is optimized for the search engines and that all meta tags and robot tags are constructed properly.
  3. Focus building your site on original and unique content. Once Internet users start to appreciate and see the value in your website, they will begin linking to it.
  4. Submit your site map to Google to have all of your pages indexed.
  5. Submit to the main search engines, Yahoo, Google, MSN and any others that you prefer.
  6. Go to your favorite search engines and type in "social bookmark sites".
  7. Submit your site and any other favorite sites to as many social bookmark sites that you like.
  8. Submit your site to as many directories as you can, specially to those with high page rank like DMOZ or yahoo directory or to any smaller directory with lower page rank.
  9. Update your site frequently adding new content that keeps users returning to your site.

This method is two-pronged because not only will you get better positions in searches for your keywords, you are also going to receive one way inbound links for your website which will improve your search engine rankings.Add your website address sparingly to social bookmarking and wiki sites. Users who over-indulge in self-promotion will be perceived as spammers which may result in your website being added to blacklists or, even worse, your efforts to be simply ignored.Beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.Be original and blog original. And just in case if you are copying from other blogs or websites,then do give a reference or link to the original source.

Good luck and

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Jaswinder Kaur

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How to Improve Search Engine Ranking

How to Improve Search Engine Ranking

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization, or SEO.

Steps

[1]. Research the keywords:Decide what search queries you want to show up for. Do some research on how many people are actually searching for your site. Many times it is best to consult a "natural search engine optimization" professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.
[2]. Think outside of the box: Don't just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords. For example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters, etc. You would be amazed how many unique visitors will come through to your site when "outside of the box" thinking occurs.
[3]. Focus on the end user: If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it. The phrase "content is king" was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. On average, one can target between 3-5 like keyword phrases per page. Make it as natural as possible and the Search Engines will reward you will a first page ranking.
[4]. Describe EVERYTHING: Make sure that all the pages of the site of have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Regarding Meta Tags, there are 2 very important fields:
* Title Tag - arguably the most important SEO tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.
* META Description Tag - also very important for every page on the site. Some engines do display the description defined, while others do not. All search engines do read the description tag, and do utilize the content found within in the ranking process. A good rule of thumb is to create descriptions that do not exceed 200-250 characters. The META keyword Tag is essentially useless in today's SEO market, but is often times good to utilize as a placeholder for the keywords targeted.
[5].Maintain Consistency: Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. So try to stay close to standard HTML when it comes to Navigation. URLs with dynamic parameters (?, &, SIDs) usually do not perform when it comes to search engine rankings
[6]. Create a site map: Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.
[7]. Build up your popularity: So now you have determined the right keywords on the right pages, you've created all of the necessary content; you've optimized all of the content to the best of your capabilities. Congratulations - you're now in the top 80 percentile (from an optimization standpoint) of the websites listed for the keywords you're trying to target. So how do you get a 1st, 2nd, or 3rd page listing? The answer is quite simple: You have to be the most popular, too. That's right, it's a popularity contest. In other words, how many other websites know you (link to you), and how popular are they? This is typically referred to as link popularity, or called PageRank by Google. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity. The best types of "link building" are directory registration, text link advertising, and press release distribution. Try to offer valuable information or tools so that other people are motivated to link to your site. Well linked sites (that don't use spamming) do better in search engines.

Tips

* Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. For instance if you are selling "widgety widgets" on your site and you do not mention "widgety widgets" on your page text, search engines have very little to work with. Also make sure that you are not spamming search engines by using the same keyword over and over.
* Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site.
* If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them.
* Bold and italics can make your keywords stand out more with the search engines.
* Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too!
* Correct broken links, search engines do not like dead ends.
* If you have over 30 keywords that mean business to you, then you might want to hire a Professional Search Engine Copywriting firm or outsource it to freelancers.
* Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well.
* Now when digging deeper to understand the traffic patterns of certain keywords use Wordtracker’s GTrends Tool. You can get an idea on the amount of competition on Google compared to the amount of searches. Now these numbers are far from accurate, BUT if you can kind of step back and take a broader look at things, don’t worry so much about the numbers but compare the trends since it shows the past history. See if its steady traffic, traffic that is going extinct, or traffic just starting to peak. By using this tool, you can many times find some golden opportunities.
* It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Try phrases in your keyword research tool to get new ideas and find the higher trafficked most targeted phrases. DO NOT look at the numbers spat back out at you by these programs as accurate numbers, they rarely are. You can still use these tools to get ideas on new keywords, search patterns of users, and many other things, that mixed with the information of trends in that area, can really help you.

Warnings

* If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.
* Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.
* Don't hide content.
* Don't create duplicate websites.
* Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index.

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Google PageRank Update Finally Today on June 2011

Google PageRank Update Finally Today on June 2011

Google PageRank updated just an hour ago and thanks to all my loyal and highly valuable readers amarjit.info is now a PR 2 Blog with 109,509 Alexa Rank!. I am thankful to all my readers for all support and blessings. I wish and pray that you guys may too hear a good news day and night for the hard work that you do. It's a day to celebrate! Spent every day of my summer vocations trying to bring something new to blogosphere and a gift like PR and Alexa is a wish come true. I thank all guest posters for being an immense support to mbt blog and all the readership. This blog is yours and it will remain yours. Peace and blessings! =d

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Duplicate Content Problem: Duplicate Content Solution for Ecommerce Websites | Canonical Tag, Unique Content Creation, Meta Robots Tag

Duplicate Content Problem: Duplicate Content Solution for Ecommerce Websites | Canonical Tag, Unique Content Creation, Meta Robots Tag

Guest Post by SEO Expert Jaswinder Kaur

Are you aware of the biggest conversation issue nowadays? This Google update not only shaped a breathtaking problem but it has changed the wholesome story of the online marketing. The changed structure of algorithm during Panda update has astonished the SEO world. Apart from affecting the various websites it has changed the manner in which marketing was performed.
The Google panda update has a great impact on the ranking of websites. This changed ranking algorithm has hit many websites and the reason behind the fall of page rank. As we all know content is king in SEO, which helps a website to rank superior in the search engines. The quality and originality of content is really very important. So this algorithm update has affected many article websites and specially the most of ecommerce websites.

Purpose of Google Panda Update:

The purpose behind this update is to just bring quality content on search engines. Drop in the rank of low quality website is illustrating the behind this panda change. Users do not get the valuable and quality information when the search for something on search engines. As we all know in google getting good page rank is directly proportional to backlinks and content. So the various websites are using copied content or low quality website for gaining potential traffic and backlinks.

Why Ecommerce Websites?

Ecommerce websites are basically the online business stores for selling products and various services. These websites generally have large number of products and services. So the content management system needs to be powerful enough for the promotion and converting traffic into sales. As they have large content and links possible chances of duplicate content and multiple URLs existence increases. This is the main reason behind the deeper effectiveness of panda update on these websites.

How to Check Panda Update:

One can check the affect of algorithm change on website by analyzing traffic by the help of Google analytics and Google webmaster tools. Google analytics helps you to measuring and maintaining traffic and ROI. So by the help of this performance quantifying tool Google panda algorithm update can be identified. The drop down in the organic as well as paid traffic notify about the effective area.
Google webmasters tools are helpful in making your website more search engine friendly and visible. One can check crawling, indexing, content duplicity, links and CTR through webmaster tools. As Google panda algorithm is affecting the duplicate and low quality content websites. So checking and measuring of the content and links can be easily performed.
How to Recover from Panda Update/ Protect Ecommerce Website from Panda Update:

Social Networking (SMO) - It’s the best marketing technique to protect your website from the Google panda update. This is very effective method to convert your potential traffic into sales. As sales is the basis of an ecommerce website. Moreover the chances of duplicate content and building link through direct interaction.

Unique Content Creation – On the basis of quality content your website can rank very high in search engines, as spiders can read only text. This fulfills the basic purpose of panda update algorithm. Ecommerce website has ample amount of categories and locations for the products. So it’s very necessary to make unique content for the various products.

Use of Canonical Tag – Canonical tag is very useful if your ecommerce website is affected by the duplicity and multiple URLs. This will provide a permanent solution to your various pages to index into permanent location.

Optimizing CMS- Updating the content management system is very helpful for the elimination of duplicate content from the ecommerce websites.

Meta Robots Tag (NO Follow, No Index, rel=No Follow/No Index) - To eliminate the duplicity and recover from panda update ecommerce websites can take help of these tags. This change in Meta tag settings can protect your website. This option seems to be a good option for webmaster but sometimes in hinders the promotion.

Keep Check On Website - Keeping an eye towards your website traffic and the various activities performed is the trick to the success.

Following Google webmaster guidelines is the basis of every Google update. If you are obeying white hat techniques for the promotion of your website then you are always away from any kind of updated trouble.

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Panda Update: How Panda Update is Effecting Ecommerce Websites | Is Your Website Panda Affected?

Panda Update: How Panda Update is Effecting Ecommerce Websites | Is Your Website Panda Affected?

Guest Post by Jaswinder Kaur: Delhi Based SEO Expert

Are you aware of the biggest conversation issue nowadays? This Google update not only shaped a breathtaking problem but it has changed the wholesome story of the online marketing. The changed structure of algorithm during Panda update has astonished the SEO world. Apart from affecting the various websites it has changed the manner in which marketing was performed.
The Google panda update has a great impact on the ranking of websites. This changed ranking algorithm has hit many websites and the reason behind the fall of page rank. As we all know content is king in SEO, which helps a website to rank superior in the search engines. The quality and originality of content is really very important. So this algorithm update has affected many article websites and specially the most of ecommerce websites.

Purpose of Google Panda Update:

The purpose behind this update is to just bring quality content on search engines. Drop in the rank of low quality website is illustrating the behind this panda change. Users do not get the valuable and quality information when the search for something on search engines. As we all know in google getting good page rank is directly proportional to backlinks and content. So the various websites are using copied content or low quality website for gaining potential traffic and backlinks.

Why Ecommerce Websites?

Ecommerce websites are basically the online business stores for selling products and various services. These websites generally have large number of products and services. So the content management system needs to be powerful enough for the promotion and converting traffic into sales. As they have large content and links possible chances of duplicate content and multiple URLs existence increases. This is the main reason behind the deeper effectiveness of panda update on these websites.

How to Check Panda Update:

One can check the affect of algorithm change on website by analyzing traffic by the help of Google analytics and Google webmaster tools. Google analytics helps you to measuring and maintaining traffic and ROI. So by the help of this performance quantifying tool Google panda algorithm update can be identified. The drop down in the organic as well as paid traffic notify about the effective area.
Google webmasters tools are helpful in making your website more search engine friendly and visible. One can check crawling, indexing, content duplicity, links and CTR through webmaster tools. As Google panda algorithm is affecting the duplicate and low quality content websites. So checking and measuring of the content and links can be easily performed.
How to Recover from Panda Update/ Protect Ecommerce Website from Panda Update:

Social Networking (SMO) - It’s the best marketing technique to protect your website from the Google panda update. This is very effective method to convert your potential traffic into sales. As sales is the basis of an ecommerce website. Moreover the chances of duplicate content and building link through direct interaction.

Unique Content Creation – On the basis of quality content your website can rank very high in search engines, as spiders can read only text. This fulfills the basic purpose of panda update algorithm. Ecommerce website has ample amount of categories and locations for the products. So it’s very necessary to make unique content for the various products.

Use of Canonical Tag – Canonical tag is very useful if your ecommerce website is affected by the duplicity and multiple URLs. This will provide a permanent solution to your various pages to index into permanent location.

Optimizing CMS- Updating the content management system is very helpful for the elimination of duplicate content from the ecommerce websites.

Meta Robots Tag (NO Follow, No Index, rel=No Follow/No Index) - To eliminate the duplicity and recover from panda update ecommerce websites can take help of these tags. This change in Meta tag settings can protect your website. This option seems to be a good option for webmaster but sometimes in hinders the promotion.

Keep Check On Website - Keeping an eye towards your website traffic and the various activities performed is the trick to the success.

Following Google webmaster guidelines is the basis of every Google update. If you are obeying white hat techniques for the promotion of your website then you are always away from any kind of updated trouble.

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Importance of a Transparent Partnership in SEO by Jaswinder Kaur

Importance of a Transparent Partnership in SEO by Jaswinder Kaur

Guest Article by Jaswinder Kaur. Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion

Everyone has a common myth that search engine optimization is a magic. But do you think that it’s very easy to bring a website on top in such a competitive world. Most of the search engine optimization services providing companies make fake promises and adopt wrong techniques to impress customers. This not only affects the standard of search engine marketing but also sets up a wrong image on customers mind.

The best way to exterminate this wrong process is to have a clear and transparent relationship with the clients. An updated and timely interaction with client is the basic criteria for a fruitful business partnership. So as an SEO expert it’s your duty to clear some of the common myths regarding SEO before providing the SEO services as SEO is not an easy task but a smart process. In this article I am summing up some basic search engine optimization facts that are helpful for building a long term connection with customers.
  • SEO is an ongoing process– Search engine optimization is not a miracle or a short term process. The common myth about this process among people is that this process is time restricted. This is not true; SEO is an ongoing process as positing changes with the time. It’s important to maintain your website positioning by doing regular SEO.
  • Quality vs. Quantity – As we all know every search engine has its own criteria’s to provide ranking to a website. Google has the monopoly so everyone give preference to link building, as Google ranking is greatly affected by the no of inbound links. That’s why the focus is on building numerous links but we forget one thing that a low quality links some time ruin the reputation of the website. Whereas few quality links can increase your website ranking in a short span of time. So always clear your customers mind regarding this link building process.
  • Keyword and website ranking vary – The most important thing that must be cleared while providing a SEO service that in this process, with the passage of time and competition everything varies. So you can’t guarantee about the positioning of keywords. With the usage of white hat techniques one can maintain the stability of the keywords and website ranking but variation occurs. So convince your client about these possible search engine variations.
  • SEO is an uncertain process–This is the biggest advantage and dis advantage of the Search engine optimization. Always keep your client assured by the quality of the service you are providing to achieve the desired results and not by guarantying results. Because you can’t be sure of any specific position in search engines because you never know what your competitors are cooking in their marketing campaign for their business success.
The need of the moment for a good client-contractor relationship is to understand the requirements of the client. Introduce your client to the present rules and regulations of search engines. Tell them what all are the essentials to make their business a success on the internet. Give them a detailed layout of your plan of action. See there is a huge competition in internet marketing field. A person who wants to promote the business online always wants his contractor to build reputation and help them in making profits. So as a contractor it's your responsibility to build a transparent relationship with your client. This not only helps your client business but at the same time help you in increasing your customer base.

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What is Social Media Marketing? Does Social Media Marketing Need Good Direction

What is Social Media Marketing? Does Social Media Marketing Need Good Direction

Guest Article by Jaswinder Kaur. Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion

Empowered Social Media Marketing is not just limited to online interaction but the timely and correct usage. Successful social media marketing campaigns has become one of the most powerful weapons for various organizations to increase the reach of their business. Companies are using it in different ways to beat their competitors. If you are the marketing head of your organization and you are not satisfied with your social media campaign, so check where you are going wrong in your campaign. I can help you in making an effective campaign or in improving your existing campaign so that you can have an edge over your competitors.
Social media marketing is all about being social but in the right direction. Social media marketing is about building relationships and having conversations with your customers. So it’s necessary to proceed further with proper custom plan because even one wrong step will ruin your many years reputation.

The most important thing is not to jump in to any plan because others are jumping into it, as a smart professional you should have a proper initial consultation, competition analysis, proper topic research and selection. Successful social media campaigns require transparency, honesty, relevance and commitment because it will generate quality sales and build a platform for the both present and future deals.

Social media marketing is not only the most popular and free way to gain financial benefits but also require an eye towards factors such as people, use of applications, energy and updation. As the abovementioned picture provide the best resources for SMM to maximize the profit and reputation of the business.

Everyone who is an internet marketing professional use these activities, but question arises, are they using them effectively? For example blogging is very vast from just writing and posting the articles. Also most of us are unaware of the importance of optimized video, pictures and linking for those blog posts. Similarly Facebook applications like ad campaigns, use of FBML to customized the fan pages and linking your various other social media applications also give value to your Facebook account. So these various activities can be used effectively by keeping a track on visitors and applying some smart profit making ideas.

See what is most important is that you don’t get confused in various crappy comments of people who rate themselves as the guru of social media marketing. Best thing would be to keep a continuous track of your marketing campaign. Check who all people are interested in your business, do a regular survey of the market and use these social marketing tools as a catalyst to boost your sales and reputation.

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Guest Article by Jaswinder Kaur: Guerilla Marketing – An Effective Approach

Guest Article by Jaswinder Kaur: Guerilla Marketing – An Effective Approach

Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion

With the advancement of time and technology market is heaving with a wealth of marketing strategies. But do you have an idea of a marketing technique which follows its own way of promotion? A process that is economical and unique to make a small scale business more effective, so guerilla marketing is the right choice. In this article I am not going to explain the pros and cons of this process but I will just let you know the reality of the technique. This will make your mind clear that whether it’s a good approach for your business or just waste of time and energy.

Today in this high competitive world everyone focuses on the profits, apart from clients requirements. This technology is specially an effective effort in a relationship building with the customer because their target is small groups /people. So the approach is to make your existent customers more undying rather than jumping into new because this will provide good referrals.

Idea behind the technology is the same but the way of action is different from the other processes. The process is very flexible as there is no standard to be followed and no need to use different methods of marketing. As this marketing technique is low cost, so easily supported by small business. The best thing about this marketing strategy is that anyone who dreams of making business can turn into reality.

The smartness is the key factor of this business because we all know how to communicate with different people but how to make them customer is the actual game. So the only secret behind the successful business guerilla marketing approach is not just only bringing sales but tricks to convert them into profit. Every general marketing company thinks the work is over when they have made sales.

Gorilla marketing works differently because according to a gorilla marketing expert the actual game of making profit begins after making sales only. Apart from taking marketing as expense they come up with a concept of making investment.

So in the end, please don't take it as any normal marketing techniques, in which you burn your mid night oil to make millions of followers or customers, but the need of this technique is to make persistent customers and their referrals to build a long term relationship with them. You don't have to run here and there to look for customers.

Gorilla marketing can be used for a local business promotion or on social networking websites by making small groups or communities and then sell your business or products among those people. So according to me for a startup business this is the golden trick as I have seen many small scale business shoot up their sales in a very short time by deploying Gorilla marketing as their promotion Strategy.

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Google Page Rank – Marketing Tactic or a Genuine Tool | Guest Article by Jaswinder Kaur

Google Page Rank – Marketing Tactic or a Genuine Tool | Guest Article by Jaswinder Kaur

Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion

With the boom of internet marketing webmasters are highly concerned with the page rank. Everyone is in the race of increasing page rank of their website because higher the page rank of a website higher the importance of that website in the eyes of search engine. So everyone wants to link with the high page rank website as quality linking is directly related to page rank.

Google has got a very important scale termed as Google page rank to rate a webpage according to its importance. Everyday people are doing a business of million dollars, just due to the high page rank of their websites.

Google page rank never shows the current status of your website. People have a misconception that Google displays the fresh status of a website through page rank. But Google has a habit on not disclosing its performance measuring criteria’s; otherwise SEOs will try to maneuver the search results by introducing various techniques. Google changes its page rank 3-4 times a year, which rubbishes the claim of some webmasters that PR changes with changes in website.

Some webmasters think that changes made to their website affects the page rank of their website immediately, which is totally wrong. You can’t build or lose the PR of a website overnight.

As the main criteria for high PR is quality backlink and well optimized content. So people try to buy links or sell textual links which sometimes backfire. You can earn good money with selling paid links on your website but having the link of a spam website on your website can leave you with the penalty of page rank decline.

From my personal point of view, now days, Google page rank is not a very important criteria for measuring the performance of a website. Because many websites having 0 or 1 page rank have thousands of visitors per day hitting their websites. So if you have good content on your website and you are doing good white hat SEO, then you will surely get good traffic. But it is not necessary that if you have good traffic then you will also have high PR.

The most important thing is to have good amount of traffic on your website. See you can get a good page rank by doing link exchange with good websites or by buying contextual link, but this will not provide you with the quality traffic. Potential traffic is very important for a website, if it is for business purpose. So we should focus more on traffic rather than running behind the page rank.

These days page rank has just become a tool to make money by horse trading of links. People buy and sell links to make money and in this pursuit they forget to improve the content and other user friendly features of their website, which sometimes leave them penalized by search engines.

A good page rank never guarantee a high amount of traffic on your website. So don’t get bothered about the page rank of your website. Try to build traffic to your website. Make your website more popular by using various techniques as traffic is directly proportional to sales and then profit. So if you are in business then you should be more concerned to the profit. Page rank is not an effective traffic attracting concept but it can be smartly used for bringing ample amount of traffic.

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Blogging: Evergreen Source of Getting Visitors by Jaswinder Kaur

Blogging: Evergreen Source of Getting Visitors by Jaswinder Kaur

Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion

If you’re a writing expert then you are gifted with a powerful tool in this marketing industry. Blog is somewhat similar to your personal dairy in which you are writing your opinions and thoughts. As people love to learn new and interesting things to increase or update their knowledge, so blogging can be used as an evergreen and effective marketing weapon.
As we all know search engine marketing is directly influenced by the content, so that improved the value of content in the eyes of common people. Today blogging is just not limited to writing content of your interest for the people to read, but blogging has emerged as a strong medium to interact with people regarding current affairs and news of your interests. Blogging has become so popular that even all the celebrities’ around the world have their personal blogs. These celebrities regularly interact with their fans around the world regularly with the help of their personal blogs.

Once your blog is live, it is very important to promote the blog. People love to visit a blog if it is easy to use, beautiful and full of useful features. You can make a beautiful blog by using an attractive theme or template. A good theme should be beautiful and at the same time must be easy to use or navigate. A good navigation system makes your blog easy to use and the visitors will not face any problem in roaming around your blog. To make your blog more useful and feature full you can deploy various plug-ins and add-ons which makes a blog attractive and useful.

We can link various posts or pages of our blogs for easy navigation. This also increases the weight age of every interlinked page thus helping in the optimization of whole blog. Blogs are so powerful that we can add videos and photographs on them so that visitors can check them and comment on them. For an example, I love tracking and adventure sports. I have a hobby to shoot my adventure trips in my camera. So I wanted that I share my interest with whole world. So I started putting my videos on my blog. That made my blog really interesting for the visitors. Suddenly my visitors count shoot up. So there are many ways in which we can increase the visitors on the blog, and making it attractive and useful is one of them.

The blogs are the building block and support of a website. If your website is having a blog then your website will become more powerful than normal websites. This will make your website more visible in search engines and user friendly. The SEO of blogs is also an easier and less time consuming task. We can make changes easily in a short span of time. Every blog website is having various plugins, social media marketing techniques and attractive scripts to make your blog more friendly and fascinating.

Blogs can be very effectively used as a money generator. Just optimize your blog with some interesting and original content. Make your blog popular. Apply for various advertisement publishing services like Google ad sense, click bank, commission junction. These services publish advertisements on your blog and you get a commission of their earnings. Believe me bloggers are earning million dollars per month just through this affiliate marketing with the help of their blogs.

But the last and the most important thing regarding blog is the maintenance. If you are not updating your blog regularly then all your efforts will be wasted. Similarly editing is not limited to the content but includes playing with advanced themes, features, plugins etc. If you are keeping track on the traffic measure and doing improvement according to that, then nothing is more blasting than blogging for online promotion.

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SEO Tips to Rule Adult and Gambling Website Market

SEO Tips to Rule Adult and Gambling Website Market

By Jaswinder Kaur: SEO Expert

Are you a webmaster facing problems in promoting your adult and gambling websites on the internet? Pornography and gambling are the two most competitive markets on the internet marketing field. Due to the competition and lawful restrictions forced on these websites by search engines, it becomes a challenge to rank your website higher in search engines. Even an expert and a well known online marketing service provider hesitate to handle such projects because it takes lots of efforts to fulfill the task of reaching the top. At the same time you have no surety that if your work will be successful or you end up as a spammer.

Myths Related to SEO of Adult and Gambling Websites

• The biggest myth is that people think only link exchange is the first and the last option for the website promotion, which is not true.
• People consider black hat techniques as another very effective way to promote the website, which is again a very big myth.
• Webmasters gives preference to pornographic pictures and videos over content because people love to watch that, but at last only good content can save you from the competition in gambling and adult website marketing.
• People hesitate from choosing competitive keywords because they think they will easily get banned by search engines and their efforts will go in vain, which is totally a myth.
• Webmasters have a misconception in their mind that there are very few websites available on the internet for the promotion of Adult and gambling websites, which is wrong.

Challenges Faced While Promoting Adult and Gambling Websites

• Keyword Selection: In the beginning for a rookie it becomes difficult to select right keywords, as there is huge competition in this market.
• Proper Content Optimization: It is really a challenge to write content for adult and gambling websites because improper keyword selection and keyword stuffing can leave you banned by search engines.
• Restricted Use of Meta Tags: Use of Meta tags is restricted for such websites as you are not allowed to use pornography and gambling related keywords in your Meta tags.
• Restriction on Image Optimization: As images are the strength of pornographic websites, so image optimization is required for a good promotional campaign. But even Image optimization is not very easy for such websites because you are not allowed to use restricted keywords and it becomes difficult to rank your images in search engines.
• Limited Access to the Link Building Websites: Most of the good web2.0 websites, forums, directories and online Q&A websites don’t give access to the webmasters to promote their pornographic and gambling websites due to strict search engine code of conduct. This makes it really difficult to promote the gambling and pornography website.
• Link Exchange Problems: There are millions of websites ready to share link with you on the internet but most of these websites are link farms which cause spamming and can lead your website to a ban from search engines.
• Paid Promotion: Most of the websites offers paid link exchanges and marketing techniques for the promotion of these websites, which makes it difficult for the low budget websites to enhance their visibility in search engines.

Ways to Promote Adult and Gambling Websites

There are many ways to promote the pornographic and gambling websites effectively on the internet, but the need of the moment is to implement your SEO knowledge in tricky manner strictly white hat techniques, so that you don’t get penalized by search engines.

Original and well optimized content: The most important part of white hat SEO promotion is well optimized content with proper keyword density. Even your website can rank higher for competitive keywords if you know how to use them effectively.

Video Promotion: Graphics and images are the roots of any gambling and adult theme website. People love to watch videos and pictures as they are attractive and informative. So, video promotion is the best way to promote adult and gambling websites. This can be done by creating a well optimized video by using relevant keywords.

Good URL, Permalink Structure, Heading Tags and Alt Tags: Try to include main keyword of your website in the URL of your website. This will help in the promotion of your website. Proper designing comprising of permalink structure, heading tags and alt tags is also very important.

Banner Advertisement: Banner advertisement is one of the most popular methods to promote adult and gambling websites on the internet. This helps in attracting visitors from different websites thus increasing the visibility of your website.

Link Building: Place your website links on different online directories and forums. But it is important to reach partners and affiliates of these websites. This will provide us with more exposure and help us in constructing a link building network.

Link Exchange: This is one of the most commonly used approaches to promote your adult and gambling website on the internet. If you get links from a high quality relevant website then half of your SEO job is complete. Similarly try to exchange links with other link partners of these quality websites, which is very important.

Blog Power: Blogging is the most effectual way to promote a website. Just make a well designed and optimized blog. Regularly update your blog with keyword enriched content. Jus link your website to the blog and you will see a drastic increase in traffic and popularity of your website.

Social Networking: When you are not getting success with the above mentioned options, then go for social networking. This is the only option which has the power to increase the traffic as well as to convert it into sales.

---Do you want to share you views?? Just leave a comment here. you can also drop an email on mail@amarjit.info

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