If you’re a writing expert then you are gifted with a powerful tool in this marketing industry. Blog is somewhat similar to your personal dairy in which you are writing your opinions and thoughts. As people love to learn new and interesting things to increase or update their knowledge, so blogging can be used as an evergreen and effective marketing weapon.

As we all know search engine marketing is directly influenced by the content, so that improved the value of content in the eyes of common people. Today blogging is just not limited to writing content of your interest for the people to read, but blogging has emerged as a strong medium to interact with people regarding current affairs and news of your interests. Blogging has become so popular that even all the celebrities’ around the world have their personal blogs. These celebrities regularly interact with their fans around the world regularly with the help of their personal blogs.

Once your blog is live, it is very important to promote the blog. People love to visit a blog if it is easy to use, beautiful and full of useful features. You can make a beautiful blog by using an attractive theme or template. A good theme should be beautiful and at the same time must be easy to use or navigate. A good navigation system makes your blog easy to use and the visitors will not face any problem in roaming around your blog. To make your blog more useful and feature full you can deploy various plug-ins and add-ons which makes a blog attractive and useful.

We can link various posts or pages of our blogs for easy navigation. This also increases the weight age of every interlinked page thus helping in the optimization of whole blog. Blogs are so powerful that we can add videos and photographs on them so that visitors can check them and comment on them. For an example, I love tracking and adventure sports. I have a hobby to shoot my adventure trips in my camera. So I wanted that I share my interest with whole world. So I started putting my videos on my blog. That made my blog really interesting for the visitors. Suddenly my visitors count shoot up. So there are many ways in which we can increase the visitors on the blog, and making it attractive and useful is one of them.

The blogs are the building block and support of a website. If your website is having a blog then your website will become more powerful than normal websites. This will make your website more visible in search engines and user friendly. The SEO of blogs is also an easier and less time consuming task. We can make changes easily in a short span of time. Every blog website is having various plugins, social media marketing techniques and attractive scripts to make your blog more friendly and fascinating.

Blogs can be very effectively used as a money generator. Just optimize your blog with some interesting and original content. Make your blog popular. Apply for various advertisement publishing services like Google ad sense, click bank, commission junction. These services publish advertisements on your blog and you get a commission of their earnings. Believe me bloggers are earning million dollars per month just through this affiliate marketing with the help of their blogs.

But the last and the most important thing regarding blog is the maintenance. If you are not updating your blog regularly then all your efforts will be wasted. Similarly editing is not limited to the content but includes playing with advanced themes, features, plugins etc. If you are keeping track on the traffic measure and doing improvement according to that, then nothing is more blasting than blogging for online promotion.