Google Page Rank – Marketing Tactic or a Genuine Tool | Guest Article by Jaswinder Kaur
Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
With the boom of internet marketing webmasters are highly concerned with the page rank. Everyone is in the race of increasing page rank of their website because higher the page rank of a website higher the importance of that website in the eyes of search engine. So everyone wants to link with the high page rank website as quality linking is directly related to page rank.
Google has got a very important scale termed as Google page rank to rate a webpage according to its importance. Everyday people are doing a business of million dollars, just due to the high page rank of their websites.
Google page rank never shows the current status of your website. People have a misconception that Google displays the fresh status of a website through page rank. But Google has a habit on not disclosing its performance measuring criteria’s; otherwise SEOs will try to maneuver the search results by introducing various techniques. Google changes its page rank 3-4 times a year, which rubbishes the claim of some webmasters that PR changes with changes in website.
Some webmasters think that changes made to their website affects the page rank of their website immediately, which is totally wrong. You can’t build or lose the PR of a website overnight.
As the main criteria for high PR is quality backlink and well optimized content. So people try to buy links or sell textual links which sometimes backfire. You can earn good money with selling paid links on your website but having the link of a spam website on your website can leave you with the penalty of page rank decline.
From my personal point of view, now days, Google page rank is not a very important criteria for measuring the performance of a website. Because many websites having 0 or 1 page rank have thousands of visitors per day hitting their websites. So if you have good content on your website and you are doing good white hat SEO, then you will surely get good traffic. But it is not necessary that if you have good traffic then you will also have high PR.
The most important thing is to have good amount of traffic on your website. See you can get a good page rank by doing link exchange with good websites or by buying contextual link, but this will not provide you with the quality traffic. Potential traffic is very important for a website, if it is for business purpose. So we should focus more on traffic rather than running behind the page rank.
These days page rank has just become a tool to make money by horse trading of links. People buy and sell links to make money and in this pursuit they forget to improve the content and other user friendly features of their website, which sometimes leave them penalized by search engines.
A good page rank never guarantee a high amount of traffic on your website. So don’t get bothered about the page rank of your website. Try to build traffic to your website. Make your website more popular by using various techniques as traffic is directly proportional to sales and then profit. So if you are in business then you should be more concerned to the profit. Page rank is not an effective traffic attracting concept but it can be smartly used for bringing ample amount of traffic.
I also believe that content is still king. Fresh content is very important to visitors.
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