Guest Article by Jaswinder Kaur: Guerilla Marketing – An Effective Approach
Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
With the advancement of time and technology market is heaving with a wealth of marketing strategies. But do you have an idea of a marketing technique which follows its own way of promotion? A process that is economical and unique to make a small scale business more effective, so guerilla marketing is the right choice. In this article I am not going to explain the pros and cons of this process but I will just let you know the reality of the technique. This will make your mind clear that whether it’s a good approach for your business or just waste of time and energy.
Today in this high competitive world everyone focuses on the profits, apart from clients requirements. This technology is specially an effective effort in a relationship building with the customer because their target is small groups /people. So the approach is to make your existent customers more undying rather than jumping into new because this will provide good referrals.
Idea behind the technology is the same but the way of action is different from the other processes. The process is very flexible as there is no standard to be followed and no need to use different methods of marketing. As this marketing technique is low cost, so easily supported by small business. The best thing about this marketing strategy is that anyone who dreams of making business can turn into reality.
The smartness is the key factor of this business because we all know how to communicate with different people but how to make them customer is the actual game. So the only secret behind the successful business guerilla marketing approach is not just only bringing sales but tricks to convert them into profit. Every general marketing company thinks the work is over when they have made sales.
Gorilla marketing works differently because according to a gorilla marketing expert the actual game of making profit begins after making sales only. Apart from taking marketing as expense they come up with a concept of making investment.
So in the end, please don't take it as any normal marketing techniques, in which you burn your mid night oil to make millions of followers or customers, but the need of this technique is to make persistent customers and their referrals to build a long term relationship with them. You don't have to run here and there to look for customers.
Gorilla marketing can be used for a local business promotion or on social networking websites by making small groups or communities and then sell your business or products among those people. So according to me for a startup business this is the golden trick as I have seen many small scale business shoot up their sales in a very short time by deploying Gorilla marketing as their promotion Strategy.
0 comments:
Post a Comment
Note: Only a member of this blog may post a comment.