Everyone has a common myth that search engine optimization is a magic. But do you think that it’s very easy to bring a website on top in such a competitive world. Most of the search engine optimization services providing companies make fake promises and adopt wrong techniques to impress customers. This not only affects the standard of search engine marketing but also sets up a wrong image on customers mind.

The best way to exterminate this wrong process is to have a clear and transparent relationship with the clients. An updated and timely interaction with client is the basic criteria for a fruitful business partnership. So as an SEO expert it’s your duty to clear some of the common myths regarding SEO before providing the SEO services as SEO is not an easy task but a smart process. In this article I am summing up some basic search engine optimization facts that are helpful for building a long term connection with customers.

• SEO is an ongoing process– Search engine optimization is not a miracle or a short term process. The common myth about this process among people is that this process is time restricted. This is not true; SEO is an ongoing process as positing changes with the time. It’s important to maintain your website positioning by doing regular SEO.
• Quality vs. Quantity – As we all know every search engine has its own criteria’s to provide ranking to a website. Google has the monopoly so everyone give preference to link building, as Google ranking is greatly affected by the no of inbound links. That’s why the focus is on building numerous links but we forget one thing that a low quality links some time ruin the reputation of the website. Whereas few quality links can increase your website ranking in a short span of time. So always clear your customers mind regarding this link building process.
• Keyword and website ranking vary – The most important thing that must be cleared while providing a SEO service that in this process, with the passage of time and competition everything varies. So you can’t guarantee about the positioning of keywords. With the usage of white hat techniques one can maintain the stability of the keywords and website ranking but variation occurs. So convince your client about these possible search engine variations.
• SEO is an uncertain process–This is the biggest advantage and dis advantage of the Search engine optimization. Always keep your client assured by the quality of the service you are providing to achieve the desired results and not by guarantying results. Because you can’t be sure of any specific position in search engines because you never know what your competitors are cooking in their marketing campaign for their business success.

The need of the moment for a good client-contractor relationship is to understand the requirements of the client. Introduce your client to the present rules and regulations of search engines. Tell them what all are the essentials to make their business a success on the internet. Give them a detailed layout of your plan of action. See there is a huge competition in internet marketing field. A person who wants to promote the business online always wants his contractor to build reputation and help them in making profits. So as a contractor it's your responsibility to build a transparent relationship with your client. This not only helps your client business but at the same time help you in increasing your customer base.