The Google panda update has a great impact on the ranking of websites. This changed ranking algorithm has hit many websites and the reason behind the fall of page rank. As we all know content is king in SEO, which helps a website to rank superior in the search engines. The quality and originality of content is really very important. So this algorithm update has affected many article websites and specially the most of ecommerce websites.

The purpose behind this update is to just bring quality content on search engines. Drop in the rank of low quality website is illustrating the behind this panda change. Users do not get the valuable and quality information when the search for something on search engines. As we all know in google getting good page rank is directly proportional to backlinks and content. So the various websites are using copied content or low quality website for gaining potential traffic and backlinks.

Ecommerce websites are basically the online business stores for selling products and various services. These websites generally have large number of products and services. So the content management system needs to be powerful enough for the promotion and converting traffic into sales. As they have large content and links possible chances of duplicate content and multiple URLs existence increases. This is the main reason behind the deeper effectiveness of panda update on these websites.

One can check the affect of algorithm change on website by analyzing traffic by the help of Google analytics and Google webmaster tools. Google analytics helps you to measuring and maintaining traffic and ROI. So by the help of this performance quantifying tool Google panda algorithm update can be identified. The drop down in the organic as well as paid traffic notify about the effective area.

Google webmasters tools are helpful in making your website more search engine friendly and visible. One can check crawling, indexing, content duplicity, links and CTR through webmaster tools. As Google panda algorithm is affecting the duplicate and low quality content websites. So checking and measuring of the content and links can be easily performed.

Social Networking (SMO) - It’s the best marketing technique to protect your website from the Google panda update. This is very effective method to convert your potential traffic into sales. As sales is the basis of an ecommerce website. Moreover the chances of duplicate content and building link through direct interaction.

Unique Content Creation – On the basis of quality content your website can rank very high in search engines, as spiders can read only text. This fulfills the basic purpose of panda update algorithm. Ecommerce website has ample amount of categories and locations for the products. So it’s very necessary to make unique content for the various products.

Use of Canonical Tag – Canonical tag is very useful if your ecommerce website is affected by the duplicity and multiple URLs. This will provide a permanent solution to your various pages to index into permanent location.

Optimizing CMS- Updating the content management system is very helpful for the elimination of duplicate content from the ecommerce websites.

Meta Robots Tag (NO Follow, No Index, rel=No Follow/No Index) - To eliminate the duplicity and recover from panda update ecommerce websites can take help of these tags. This change in Meta tag settings can protect your website. This option seems to be a good option for webmaster but sometimes in hinders the promotion.

Keep Check On Website - Keeping an eye towards your website traffic and the various activities performed is the trick to the success.