Google PageRank Update Finally Today on June 2011
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Jaswinder Kaur
Duplicate Content Problem: Duplicate Content Solution for Ecommerce Websites | Canonical Tag, Unique Content Creation, Meta Robots Tag
Guest Post by SEO Expert Jaswinder Kaur
Are you aware of the biggest conversation issue nowadays? This Google update not only shaped a breathtaking problem but it has changed the wholesome story of the online marketing. The changed structure of algorithm during Panda update has astonished the SEO world. Apart from affecting the various websites it has changed the manner in which marketing was performed.
The Google panda update has a great impact on the ranking of websites. This changed ranking algorithm has hit many websites and the reason behind the fall of page rank. As we all know content is king in SEO, which helps a website to rank superior in the search engines. The quality and originality of content is really very important. So this algorithm update has affected many article websites and specially the most of ecommerce websites.
Purpose of Google Panda Update:
The purpose behind this update is to just bring quality content on search engines. Drop in the rank of low quality website is illustrating the behind this panda change. Users do not get the valuable and quality information when the search for something on search engines. As we all know in google getting good page rank is directly proportional to backlinks and content. So the various websites are using copied content or low quality website for gaining potential traffic and backlinks.
Why Ecommerce Websites?
Ecommerce websites are basically the online business stores for selling products and various services. These websites generally have large number of products and services. So the content management system needs to be powerful enough for the promotion and converting traffic into sales. As they have large content and links possible chances of duplicate content and multiple URLs existence increases. This is the main reason behind the deeper effectiveness of panda update on these websites.
How to Check Panda Update:
One can check the affect of algorithm change on website by analyzing traffic by the help of Google analytics and Google webmaster tools. Google analytics helps you to measuring and maintaining traffic and ROI. So by the help of this performance quantifying tool Google panda algorithm update can be identified. The drop down in the organic as well as paid traffic notify about the effective area.
Google webmasters tools are helpful in making your website more search engine friendly and visible. One can check crawling, indexing, content duplicity, links and CTR through webmaster tools. As Google panda algorithm is affecting the duplicate and low quality content websites. So checking and measuring of the content and links can be easily performed.
How to Recover from Panda Update/ Protect Ecommerce Website from Panda Update:
Social Networking (SMO) - It’s the best marketing technique to protect your website from the Google panda update. This is very effective method to convert your potential traffic into sales. As sales is the basis of an ecommerce website. Moreover the chances of duplicate content and building link through direct interaction.
Unique Content Creation – On the basis of quality content your website can rank very high in search engines, as spiders can read only text. This fulfills the basic purpose of panda update algorithm. Ecommerce website has ample amount of categories and locations for the products. So it’s very necessary to make unique content for the various products.
Use of Canonical Tag – Canonical tag is very useful if your ecommerce website is affected by the duplicity and multiple URLs. This will provide a permanent solution to your various pages to index into permanent location.
Optimizing CMS- Updating the content management system is very helpful for the elimination of duplicate content from the ecommerce websites.
Meta Robots Tag (NO Follow, No Index, rel=No Follow/No Index) - To eliminate the duplicity and recover from panda update ecommerce websites can take help of these tags. This change in Meta tag settings can protect your website. This option seems to be a good option for webmaster but sometimes in hinders the promotion.
Keep Check On Website - Keeping an eye towards your website traffic and the various activities performed is the trick to the success.
Following Google webmaster guidelines is the basis of every Google update. If you are obeying white hat techniques for the promotion of your website then you are always away from any kind of updated trouble.
Posted by
Jaswinder Kaur
Panda Update: How Panda Update is Effecting Ecommerce Websites | Is Your Website Panda Affected?
Guest Post by Jaswinder Kaur: Delhi Based SEO Expert
Are you aware of the biggest conversation issue nowadays? This Google update not only shaped a breathtaking problem but it has changed the wholesome story of the online marketing. The changed structure of algorithm during Panda update has astonished the SEO world. Apart from affecting the various websites it has changed the manner in which marketing was performed.
The Google panda update has a great impact on the ranking of websites. This changed ranking algorithm has hit many websites and the reason behind the fall of page rank. As we all know content is king in SEO, which helps a website to rank superior in the search engines. The quality and originality of content is really very important. So this algorithm update has affected many article websites and specially the most of ecommerce websites.
Purpose of Google Panda Update:
The purpose behind this update is to just bring quality content on search engines. Drop in the rank of low quality website is illustrating the behind this panda change. Users do not get the valuable and quality information when the search for something on search engines. As we all know in google getting good page rank is directly proportional to backlinks and content. So the various websites are using copied content or low quality website for gaining potential traffic and backlinks.
Why Ecommerce Websites?
Ecommerce websites are basically the online business stores for selling products and various services. These websites generally have large number of products and services. So the content management system needs to be powerful enough for the promotion and converting traffic into sales. As they have large content and links possible chances of duplicate content and multiple URLs existence increases. This is the main reason behind the deeper effectiveness of panda update on these websites.
How to Check Panda Update:
One can check the affect of algorithm change on website by analyzing traffic by the help of Google analytics and Google webmaster tools. Google analytics helps you to measuring and maintaining traffic and ROI. So by the help of this performance quantifying tool Google panda algorithm update can be identified. The drop down in the organic as well as paid traffic notify about the effective area.
Google webmasters tools are helpful in making your website more search engine friendly and visible. One can check crawling, indexing, content duplicity, links and CTR through webmaster tools. As Google panda algorithm is affecting the duplicate and low quality content websites. So checking and measuring of the content and links can be easily performed.
How to Recover from Panda Update/ Protect Ecommerce Website from Panda Update:
Social Networking (SMO) - It’s the best marketing technique to protect your website from the Google panda update. This is very effective method to convert your potential traffic into sales. As sales is the basis of an ecommerce website. Moreover the chances of duplicate content and building link through direct interaction.
Unique Content Creation – On the basis of quality content your website can rank very high in search engines, as spiders can read only text. This fulfills the basic purpose of panda update algorithm. Ecommerce website has ample amount of categories and locations for the products. So it’s very necessary to make unique content for the various products.
Use of Canonical Tag – Canonical tag is very useful if your ecommerce website is affected by the duplicity and multiple URLs. This will provide a permanent solution to your various pages to index into permanent location.
Optimizing CMS- Updating the content management system is very helpful for the elimination of duplicate content from the ecommerce websites.
Meta Robots Tag (NO Follow, No Index, rel=No Follow/No Index) - To eliminate the duplicity and recover from panda update ecommerce websites can take help of these tags. This change in Meta tag settings can protect your website. This option seems to be a good option for webmaster but sometimes in hinders the promotion.
Keep Check On Website - Keeping an eye towards your website traffic and the various activities performed is the trick to the success.
Following Google webmaster guidelines is the basis of every Google update. If you are obeying white hat techniques for the promotion of your website then you are always away from any kind of updated trouble.
Posted by
Jaswinder Kaur
Importance of a Transparent Partnership in SEO by Jaswinder Kaur
Guest Article by Jaswinder Kaur. Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
The best way to exterminate this wrong process is to have a clear and transparent relationship with the clients. An updated and timely interaction with client is the basic criteria for a fruitful business partnership. So as an SEO expert it’s your duty to clear some of the common myths regarding SEO before providing the SEO services as SEO is not an easy task but a smart process. In this article I am summing up some basic search engine optimization facts that are helpful for building a long term connection with customers.
- SEO is an ongoing process– Search engine optimization is not a miracle or a short term process. The common myth about this process among people is that this process is time restricted. This is not true; SEO is an ongoing process as positing changes with the time. It’s important to maintain your website positioning by doing regular SEO.
- Quality vs. Quantity – As we all know every search engine has its own criteria’s to provide ranking to a website. Google has the monopoly so everyone give preference to link building, as Google ranking is greatly affected by the no of inbound links. That’s why the focus is on building numerous links but we forget one thing that a low quality links some time ruin the reputation of the website. Whereas few quality links can increase your website ranking in a short span of time. So always clear your customers mind regarding this link building process.
- Keyword and website ranking vary – The most important thing that must be cleared while providing a SEO service that in this process, with the passage of time and competition everything varies. So you can’t guarantee about the positioning of keywords. With the usage of white hat techniques one can maintain the stability of the keywords and website ranking but variation occurs. So convince your client about these possible search engine variations.
- SEO is an uncertain process–This is the biggest advantage and dis advantage of the Search engine optimization. Always keep your client assured by the quality of the service you are providing to achieve the desired results and not by guarantying results. Because you can’t be sure of any specific position in search engines because you never know what your competitors are cooking in their marketing campaign for their business success.
Posted by
Jaswinder Kaur
What is Social Media Marketing? Does Social Media Marketing Need Good Direction
Guest Article by Jaswinder Kaur. Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
Empowered Social Media Marketing is not just limited to online interaction but the timely and correct usage. Successful social media marketing campaigns has become one of the most powerful weapons for various organizations to increase the reach of their business. Companies are using it in different ways to beat their competitors. If you are the marketing head of your organization and you are not satisfied with your social media campaign, so check where you are going wrong in your campaign. I can help you in making an effective campaign or in improving your existing campaign so that you can have an edge over your competitors.
Social media marketing is all about being social but in the right direction. Social media marketing is about building relationships and having conversations with your customers. So it’s necessary to proceed further with proper custom plan because even one wrong step will ruin your many years reputation.
The most important thing is not to jump in to any plan because others are jumping into it, as a smart professional you should have a proper initial consultation, competition analysis, proper topic research and selection. Successful social media campaigns require transparency, honesty, relevance and commitment because it will generate quality sales and build a platform for the both present and future deals.
Social media marketing is not only the most popular and free way to gain financial benefits but also require an eye towards factors such as people, use of applications, energy and updation. As the abovementioned picture provide the best resources for SMM to maximize the profit and reputation of the business.
Everyone who is an internet marketing professional use these activities, but question arises, are they using them effectively? For example blogging is very vast from just writing and posting the articles. Also most of us are unaware of the importance of optimized video, pictures and linking for those blog posts. Similarly Facebook applications like ad campaigns, use of FBML to customized the fan pages and linking your various other social media applications also give value to your Facebook account. So these various activities can be used effectively by keeping a track on visitors and applying some smart profit making ideas.
See what is most important is that you don’t get confused in various crappy comments of people who rate themselves as the guru of social media marketing. Best thing would be to keep a continuous track of your marketing campaign. Check who all people are interested in your business, do a regular survey of the market and use these social marketing tools as a catalyst to boost your sales and reputation.
Posted by
Jaswinder Kaur
Guest Article by Jaswinder Kaur: Guerilla Marketing – An Effective Approach
Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
With the advancement of time and technology market is heaving with a wealth of marketing strategies. But do you have an idea of a marketing technique which follows its own way of promotion? A process that is economical and unique to make a small scale business more effective, so guerilla marketing is the right choice. In this article I am not going to explain the pros and cons of this process but I will just let you know the reality of the technique. This will make your mind clear that whether it’s a good approach for your business or just waste of time and energy.
Today in this high competitive world everyone focuses on the profits, apart from clients requirements. This technology is specially an effective effort in a relationship building with the customer because their target is small groups /people. So the approach is to make your existent customers more undying rather than jumping into new because this will provide good referrals.
Idea behind the technology is the same but the way of action is different from the other processes. The process is very flexible as there is no standard to be followed and no need to use different methods of marketing. As this marketing technique is low cost, so easily supported by small business. The best thing about this marketing strategy is that anyone who dreams of making business can turn into reality.
The smartness is the key factor of this business because we all know how to communicate with different people but how to make them customer is the actual game. So the only secret behind the successful business guerilla marketing approach is not just only bringing sales but tricks to convert them into profit. Every general marketing company thinks the work is over when they have made sales.
Gorilla marketing works differently because according to a gorilla marketing expert the actual game of making profit begins after making sales only. Apart from taking marketing as expense they come up with a concept of making investment.
So in the end, please don't take it as any normal marketing techniques, in which you burn your mid night oil to make millions of followers or customers, but the need of this technique is to make persistent customers and their referrals to build a long term relationship with them. You don't have to run here and there to look for customers.
Gorilla marketing can be used for a local business promotion or on social networking websites by making small groups or communities and then sell your business or products among those people. So according to me for a startup business this is the golden trick as I have seen many small scale business shoot up their sales in a very short time by deploying Gorilla marketing as their promotion Strategy.
Posted by
Jaswinder Kaur
Google Page Rank – Marketing Tactic or a Genuine Tool | Guest Article by Jaswinder Kaur
Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
With the boom of internet marketing webmasters are highly concerned with the page rank. Everyone is in the race of increasing page rank of their website because higher the page rank of a website higher the importance of that website in the eyes of search engine. So everyone wants to link with the high page rank website as quality linking is directly related to page rank.
Google has got a very important scale termed as Google page rank to rate a webpage according to its importance. Everyday people are doing a business of million dollars, just due to the high page rank of their websites.
Google page rank never shows the current status of your website. People have a misconception that Google displays the fresh status of a website through page rank. But Google has a habit on not disclosing its performance measuring criteria’s; otherwise SEOs will try to maneuver the search results by introducing various techniques. Google changes its page rank 3-4 times a year, which rubbishes the claim of some webmasters that PR changes with changes in website.
Some webmasters think that changes made to their website affects the page rank of their website immediately, which is totally wrong. You can’t build or lose the PR of a website overnight.
As the main criteria for high PR is quality backlink and well optimized content. So people try to buy links or sell textual links which sometimes backfire. You can earn good money with selling paid links on your website but having the link of a spam website on your website can leave you with the penalty of page rank decline.
From my personal point of view, now days, Google page rank is not a very important criteria for measuring the performance of a website. Because many websites having 0 or 1 page rank have thousands of visitors per day hitting their websites. So if you have good content on your website and you are doing good white hat SEO, then you will surely get good traffic. But it is not necessary that if you have good traffic then you will also have high PR.
The most important thing is to have good amount of traffic on your website. See you can get a good page rank by doing link exchange with good websites or by buying contextual link, but this will not provide you with the quality traffic. Potential traffic is very important for a website, if it is for business purpose. So we should focus more on traffic rather than running behind the page rank.
These days page rank has just become a tool to make money by horse trading of links. People buy and sell links to make money and in this pursuit they forget to improve the content and other user friendly features of their website, which sometimes leave them penalized by search engines.
A good page rank never guarantee a high amount of traffic on your website. So don’t get bothered about the page rank of your website. Try to build traffic to your website. Make your website more popular by using various techniques as traffic is directly proportional to sales and then profit. So if you are in business then you should be more concerned to the profit. Page rank is not an effective traffic attracting concept but it can be smartly used for bringing ample amount of traffic.
Posted by
Jaswinder Kaur
Blogging: Evergreen Source of Getting Visitors by Jaswinder Kaur
Jaswinder Kaur is Delhi Based SEO Expert. Her expertise is Online and Offline Marketing Plan with sales conversion
If you’re a writing expert then you are gifted with a powerful tool in this marketing industry. Blog is somewhat similar to your personal dairy in which you are writing your opinions and thoughts. As people love to learn new and interesting things to increase or update their knowledge, so blogging can be used as an evergreen and effective marketing weapon.
As we all know search engine marketing is directly influenced by the content, so that improved the value of content in the eyes of common people. Today blogging is just not limited to writing content of your interest for the people to read, but blogging has emerged as a strong medium to interact with people regarding current affairs and news of your interests. Blogging has become so popular that even all the celebrities’ around the world have their personal blogs. These celebrities regularly interact with their fans around the world regularly with the help of their personal blogs.
Once your blog is live, it is very important to promote the blog. People love to visit a blog if it is easy to use, beautiful and full of useful features. You can make a beautiful blog by using an attractive theme or template. A good theme should be beautiful and at the same time must be easy to use or navigate. A good navigation system makes your blog easy to use and the visitors will not face any problem in roaming around your blog. To make your blog more useful and feature full you can deploy various plug-ins and add-ons which makes a blog attractive and useful.
We can link various posts or pages of our blogs for easy navigation. This also increases the weight age of every interlinked page thus helping in the optimization of whole blog. Blogs are so powerful that we can add videos and photographs on them so that visitors can check them and comment on them. For an example, I love tracking and adventure sports. I have a hobby to shoot my adventure trips in my camera. So I wanted that I share my interest with whole world. So I started putting my videos on my blog. That made my blog really interesting for the visitors. Suddenly my visitors count shoot up. So there are many ways in which we can increase the visitors on the blog, and making it attractive and useful is one of them.
The blogs are the building block and support of a website. If your website is having a blog then your website will become more powerful than normal websites. This will make your website more visible in search engines and user friendly. The SEO of blogs is also an easier and less time consuming task. We can make changes easily in a short span of time. Every blog website is having various plugins, social media marketing techniques and attractive scripts to make your blog more friendly and fascinating.
Blogs can be very effectively used as a money generator. Just optimize your blog with some interesting and original content. Make your blog popular. Apply for various advertisement publishing services like Google ad sense, click bank, commission junction. These services publish advertisements on your blog and you get a commission of their earnings. Believe me bloggers are earning million dollars per month just through this affiliate marketing with the help of their blogs.
But the last and the most important thing regarding blog is the maintenance. If you are not updating your blog regularly then all your efforts will be wasted. Similarly editing is not limited to the content but includes playing with advanced themes, features, plugins etc. If you are keeping track on the traffic measure and doing improvement according to that, then nothing is more blasting than blogging for online promotion.
Posted by
Jaswinder Kaur